Training Information:
Title: Changing the Subject: What works (and what doesn’t) when contacting stakeholders about climate change
When: March 14 from 12:00pm-5:15pm Eastern
Where: The Westin Chattanooga, 801 Pine St, Chattanooga TN 37402 Cost: $20 (check day of training) Registration Form: Complete the training form to reserve a spot:https://docs.google.com/forms/d/e/1FAIpQLSeAhpJGoR0oYaIUmc4vypf74ISkZwgaVL8-6xXX0Yon8I3EJw/viewform

Training Description: Changing the Subject
Conservation organizations are increasingly weaving climate science into their efforts to protect land and water. In this training, we will explore concepts, strategies, and tips for weaving climate topics into your communications.

Part 1. Who Responds to What Message. In this session, you will explore climate change knowledge, attitudes, and beliefs in America. You will discover how your stakeholders fit into that picture and how to deliver messages that work for them.

Part 2. Competing for Their Attention. Discover urban and rural citizens’ information habits, so you can make smart choices about how to deliver your message.

Part 3. Keeping Your Eye on the Ball. Explore some pro techniques for keeping your workgroup focused and your climate messages clear and compelling.